Based in Lexington, KY, Nash Werner is an independent Marketing Director specializing in SEO strategy, AI search optimization, and digital growth. He helps brands improve visibility, reach qualified audiences, and compete in changing search environments.
Marketing leadership focused on SEO systems, AI search visibility, and measurable digital growth outcomes.
I led marketing strategy and execution for digital-first brands, specializing in SEO systems, AI search optimization, and content architecture designed for scalable organic growth.
Focused on performance marketing, funnel optimization, and analytics-driven growth strategies across digital channels.
Big challenges require thoughtful digital solutions. Here are examples of projects where strategy, usability, and information systems created measurable improvements.
Toyota Tsusho America's Georgetown facility supports Toyota's manufacturing supply chain by processing steel products used in vehicle production. I helped improve the internal ordering experience by streamlining specification governance and creating a clearer digital workflow for employees.
Working with the University of Kentucky College of Pharmacy provided the opportunity to contribute to projects supporting one of the nation's leading academic medical research institutions. The work centered on designing and organizing laboratory data governance practices across multiple research laboratories, creating a more consistent framework for managing scientific information, documentation, and operational processes.
Experience across SEO strategy, AI search optimization, content systems, and digital growth marketing
Technical SEO, content architecture, and search visibility systems
Optimization for LLM-driven discovery and generative search systems
Performance marketing, funnel optimization, and brand scaling
Core areas of expertise across modern search and marketing systems
Technical SEO, on-page optimization, internal linking architecture, and content strategy designed for high-intent search visibility.
Structuring content and entities for visibility in LLM-based search systems, including generative and conversational discovery platforms.
Building scalable content systems aligned with search intent, conversion paths, and brand authority development.
Leading marketing strategy execution across channels with a focus on measurable growth and performance outcomes.
Partner with companies and founders who want to improve visibility in search, build authority, and drive measurable growth.